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From new partnerships to Pro Bono: Kayak PR reflects on 2023
- Kathryn Hughes
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As we step into the new year, it's time to take a moment to look back on the achievements and partnerships that shaped our 2023.
Last year we partnered with some remarkable clients. Notably, our collaboration with The OR Society, the membership body for operational researchers marking its 75th anniversary, was a highlight. Our role involves spotlighting the incredible work of their organisation and their operational researchers. From attending their conferences to securing coverage in a diverse array of industry publications, spanning healthcare, transport, logistics, and IT, we are proud to help them increase their profile and influence. Our partnership with The OCM, a leading professional coaching company, was another highlight We are promoting their awards, articles, and influential insights in the business and HR press. In October, our efforts for National Pension Tracing Day were a resounding success. The campaign reached diverse audiences, including a feature on Martin Lewis’s prominent money show. Through strategic sponsorship promotions and a comprehensive YouGov survey, we achieved an impressive 55 pieces of press coverage, engaging 221 million people – a significant leap from the previous year. A fulfilling experience was supporting Young Enterprise, a UK charity empowering young students nationwide. Sponsoring the final of their student company event in Kingston and Richmond and providing pro bono PR support has been an incredibly rewarding journey. Looking forward, we’re eager to embark on new partnerships, particularly in HR, finance, technology, or the not-for-profit sector. If you’re seeking to amplify your media presence this year, let’s collaborate. Your story deserves to be heard, and can make that happen. If you’re ready to enhance your media presence, let’s collaborate and craft your unique story. Your message deserves attention, and we’re here to help you achieve it.
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