This month we did a big radio campaign with our retirement rental client, Girlings Retirement Rentals.
We worked with broadcast company 4mediarelations to carry out research into the over 50s market and do the interviews.
The research looked at people’s aspirations for retirement; the fact that they wanted to travel more but many felt their money wouldn’t last.
It also found that 35% of over 50s planned to downsize at some point which gave Peter Girling, Chairman of Girlings, the opportunity to discuss how downsizing and renting can make great financial sense for many people in later life.
Peter was interviewed by 10 radio stations including the BBC and we also secured coverage in The Daily Telegraph.
To read about it click here.